The process of making my work is fairly straightforward. I always ask the question of what feeling or story do you want to portray? I ask that question whether it is to a client or to myself. These are very important questions to ask as they will provide multitudes of information in just one answer. The objective with my designs is to try and make the client or customers feel cool and feel awesome. I believe many people in life wish to feel amazing, so I strive to elicit these feelings in others. It is the foundation of how I start my work.